For 70 years, trust has been studied but never measured. TRUST OR™ changes that. Join our first pilot and help shape the future metric of business.
TRUST OR™ pilots are designed for leaders who know trust drives results but lack a way to measure it.
See which moments accelerate deals — and which stall them.
Track trust as a strategic asset across your most critical interactions.
Catch trust breakdowns before they become churn.
Add the missing signal to your metrics: trust.
Trust OR™ Scorecards
Your team’s conversations analyzed → trust signals made visible as simple, actionable scores.
Insight Reports
We surface 2–3 critical trust cues per interaction — where signals aligned, where distortion appeared.
Early Access Advantage
Be among the first to access a proprietary system that makes trust measurable.
For decades, every metric in business has been measured — pipeline, churn, efficiency — except the one that makes them all possible: trust.
The next decade will belong to leaders who treat trust as a measurable KPI.
This pilot puts you in that first cohort.
Pilot programs are priced at €7,500–€12,500 depending on scope. This is early access pricing — future enterprise licenses will be significantly higher.
Executives in sales, growth, CX, or operations with an active team or portfolio.
Cohort 1 begins January 2026. Seats are highly limited.
Only 10–12 pilots globally to ensure focus and exclusivity.
All recordings remain under your control. We only analyze the conversations you choose to share, and the analysis stays fully confidential. Data is never shared or resold.
At the end of the pilot, all files are deleted unless you explicitly request otherwise.
If you wish, you can also allow anonymized signal patterns (not raw recordings) to be retained to improve TRUST OR™. This is always optional, never automatic.
Very little. Pilots typically run over 4–6 weeks, using 3–6 recorded conversations from your normal business meetings. No extra preparation is needed.
From leadership, we ask for one 30-minute kickoff to set scope and one 1-hour readout at the end.
Everything else runs in the background.
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